Dr. Mark Malpass, director of poultry nutrition at Masterfeeds, and Dr. Jennifer Ellis, Associate Professor in Animal Systems Modelling at the University of Guelph, believe machine learning, which is a form of artificial intelligence, could provide the solutions the feed industry is looking for.
It’s an idea that began to form when Malpass and Ellis, former work colleagues at Trouw Nutrition Canada, got into a conversation at a conference about a modelling trial she had just completed. The trial wasn’t successful, but the idea of using machine learning models to predict feed quality stayed with her as she joined the faculty at the University of Guelph in 2019.